Marketing Budget Planner
Translate a chosen revenue allocation into a marketing budget.
Formula and assumptions
Budget only · Total budget = Period revenue × Budget percentage ÷ 100. Monthly average = Period revenue × Budget percentage ÷ 100 ÷ Campaign duration (days) × 30. Daily average = Period revenue × Budget percentage ÷ 100 ÷ Campaign duration (days).
Allocate by channel · Total budget = Period revenue × Budget percentage ÷ 100. Monthly average = Period revenue × Budget percentage ÷ 100 ÷ Campaign duration (days) × 30. Daily average = Period revenue × Budget percentage ÷ 100 ÷ Campaign duration (days). Paid = Period revenue × Budget percentage × Paid (%) ÷ 10000. Owned = Period revenue × Budget percentage × Owned (%) ÷ 10000. Other = Period revenue × Budget percentage × Other (%) ÷ 10000.
Months are modeled as 30 days. Select your own percentage and channel split.
This tool processes inputs in your browser. Calculator values are not stored or sent by this plugin.
Further reading: Digital Marketing Services: Elevating Your Brand and Driving Sales in the Online Era
Related tools: Marketing ROI Calculator · ROAS Calculator
Page editor: Usman Arshad · Last edited: November 3, 2026
How to use this tool
Choose the relevant mode, enter Period revenue and complete the labelled fields. Use Calculate to review your result.
Worked example
Period revenue = 10000, Budget percentage = 10, Campaign duration (days) = 60.
Total budget = 1,000.00 currency units · Monthly average = 500.00 currency units · Daily average = 16.67 currency units.
These example values are illustrative.
Interpreting the result
Treat channel allocations as a starting distribution. Compare the daily average with cash flow and the days when campaigns will actually run.
Assumptions and limitations
Months are modeled as 30 days. Select your own percentage and channel split.
Which budget percentage should I choose?
Start from your own margins, capacity and goals, then compare several scenarios.