Conversion Rate Calculator
Measure completed actions against a chosen traffic or lead count.
Formula and assumptions
Visitors · Conversion rate = Conversions ÷ Visitors × 100.
Sessions · Conversion rate = Conversions ÷ Sessions × 100.
Clicks · Conversion rate = Conversions ÷ Clicks × 100.
Leads · Conversion rate = Conversions ÷ Leads × 100.
Multiple actions per person can produce rates over 100%. Keep your denominator consistent across comparisons.
This tool processes inputs in your browser. Calculator values are not stored or sent by this plugin.
Further reading: Digital Marketing Services: Elevating Your Brand and Driving Sales in the Online Era
Related tools: Marketing ROI Calculator · ROAS Calculator
Page editor: Usman Arshad · Last edited: November 3, 2026
How to use this tool
Choose the relevant mode, enter Conversions and complete the labelled fields. Use Calculate to review your result.
Worked example
Conversions = 15, Visitors = 300.
Conversion rate = 5.00%.
These example values are illustrative.
Interpreting the result
Record the denominator with the reported result. Fifteen purchases from 300 visitors and fifteen from 300 leads describe different stages of a funnel.
Assumptions and limitations
Multiple actions per person can produce rates over 100%. Keep your denominator consistent across comparisons.
Does selecting sessions change the equation?
The denominator label identifies the underlying population. Enter the count corresponding to that label.