CTR Calculator
Measure the share of impressions associated with clicks.
Formula and assumptions
Standard · CTR = Clicks ÷ Impressions × 100.
Repeated clicks allowed · CTR = Clicks ÷ Impressions × 100.
Use the repeated-click mode only if the platform counts multiple clicks on one impression.
This tool processes inputs in your browser. Calculator values are not stored or sent by this plugin.
Further reading: Digital Marketing Services: Elevating Your Brand and Driving Sales in the Online Era
Related tools: Marketing ROI Calculator · ROAS Calculator
Page editor: Usman Arshad · Last edited: November 3, 2026
How to use this tool
Choose the relevant mode, enter Clicks and complete the labelled fields. Use Calculate to review your result.
Worked example
Clicks = 20, Impressions = 1000.
CTR = 2.00%.
These example values are illustrative.
Interpreting the result
Compare rows with the same placement and click definition. A higher CTR can reflect more curiosity without improving downstream purchases.
Assumptions and limitations
Use the repeated-click mode only if the platform counts multiple clicks on one impression.
When can clicks exceed impressions?
Some reporting systems count multiple interactions with one impression. Use the override only after checking that definition.