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Tools for digital work

Estimate a campaign budget, price a project or check a draft. Calculations run in your browser, and you can see the formula behind each result.

AI and Automation Calculators

Evaluate recurring task time, human review and implementation costs before deciding whether an automation pays back.

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Marketing Calculators

Plan campaign spend, compare acquisition costs and reconcile advertising revenue with profit. Start with the metric that matches your campaign objective.

CPC Calculator

Estimate the cost of clicks or reverse the calculation to plan delivery.

CPL Calculator

Estimate the cost of leads or reverse the calculation to plan delivery.

CPM Calculator

Estimate the cost of impressions or reverse the calculation to plan delivery.

CTR Calculator

Measure the share of impressions associated with clicks.

ROAS Calculator

Compare attributed advertising revenue with the spend that generated it.

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Business Calculators

Compare margins, markups and discounts before changing a selling price. Use the same currency and distinguish unit costs from order totals.

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Freelance Calculators

Translate income goals into hourly rates and project quotes. Check the fee on your contract before estimating what you will receive.

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SEO and Content Tools

Review a draft, rehearse its delivery, inspect repeated phrases, preview search copy and tag a campaign link. Entered text stays in your browser.

UTM Link Builder

Build a campaign link while retaining unrelated query parameters and fragments.

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Creator Calculators

Measure audience interaction or estimate video revenue using your own reporting period, denominator and RPM.

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Related reading · Digital Marketing Services: Elevating Your Brand and Driving Sales in the Online Era

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